Watch Brands Ignoring Women are Doomed: OMEGA & More
Brands have been putting out lack lustre womens watches for a long time now. It’s almost always “Shrink it, Pink it, Quartz it” – but the brands that are doing well at the moment all have great female offerings: Cartier, Rolex, Audemars Piguet, Patek Philippe. Whereas the brands in decline don’t really cut the mustard with ladies watches I am thinking OMEGA, JLC, Vacheron. And it truly brings me no joy to say this. These are brands that I love – but when I look at their womens offerings they all fall a bit flat. Today we are exploring if the rise and decline of certain brands is attached to their female watch offerings.
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